Corus’ Emily Yeung series goes mobile, broadband and VOD

Corus is raising a new generation of media-savvy kids with the multi-platform offering of live-action pre-school series This is Emily Yeung. The six-minute, 65-ep series will be available on mobile, online and via VOD beginning Monday, August 14, in anticipation of its broadcast premiere on Monday, September 4 at 7:25 p.m. When asked about advertising opportunities across each platform, Frank Duyvelshoff, director of business development at Corus Entertainment says the net is currently exploring opportunities, though nothing is confirmed yet.

Meanwhile, YTV and Studio B have struck a deal for Being Ian, another series aimed at the 9-12 set. The deal gives Corus rights to the brand's online assets, including BeingIan.com. The net will also create interactive web-based games and activities, as well as stream clips and episodes. Corus' multiplatform plans for Being Ian will include content on mobile television and VOD beginning this fall.
By Staff 
June 13, 2006

Corus is raising a new generation of media-savvy kids with the multi-platform offering of live-action pre-school series This is Emily Yeung. The six-minute, 65-ep series will be available on mobile, online and via VOD beginning Monday, August 14, in anticipation of its broadcast premiere on Monday, September 4 at 7:25 p.m. When asked about advertising opportunities across each platform, Frank Duyvelshoff, director of business development at Corus Entertainment says the net is currently exploring opportunities, though nothing is confirmed yet.

Meanwhile, YTV and Studio B have struck a deal for Being Ian, another series aimed at the 9-12 set. The deal gives Corus rights to the brand’s online assets, including BeingIan.com. The net will also create interactive web-based games and activities, as well as stream clips and episodes. Corus’ multiplatform plans for Being Ian will include content on mobile television and VOD beginning this fall.