Cineplex Entertainment is doing its part to remind folks that bigger is always better. A national ad campaign launched yesterday uses the tagline: Go big.
‘This is really in response to the home electronic industry saying you can have the theatre experience at home and that’s just not true,’ explains Greg Mason, VP, marketing and sales. ‘Folks can remember their first movie experience on the big screen but not the one on their TV.’ Mason says movies are meant to be seen on the big screen, with big sound, and that an ad campaign reminding folks to head back to the movies comes at the right time as ‘series finales have already been released.’
As such, creative around the campaign compares the average 50-foot theatre screen with the average 50-inch TV screen. Campaign elements include 15-second commercials, 30-second theatre ads, billboards and banners, as well as print executions. The campaign’s creative (and part of the media buy) was done by Endeavor. Allied Advertising also participated in the media buy. Both shops are out of Toronto.
