P&G, GM continue their hold – Eloda ad analysis for May 19-25, 2006

In a year-over-year comparison in English Canada, Procter & Gamble and General Motors continued to hold the first and second places respectively. Meanwhile, the top categories with the most new TV advertisers on the Canadian English market are entertainment at 29% and in the French market retail at 25%. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA's online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
http://www.eloda.com

In a year-over-year comparison in English Canada, Procter & Gamble and General Motors continued to hold the first and second places respectively. Meanwhile, the top categories with the most new TV advertisers on the Canadian English market are entertainment at 29% and in the French market retail at 25%. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.

http://www.eloda.com

Top three categories with the most new TV advertisers on the Canadian English market for period of May 19 to May 25, 2006 versus the French market for the same period

Top Categories Chart

Categories with the largest variety of TV commercials on the Canadian English market for the period of May 19 to May 25, 2006

Top Categories Chart

Top 10 advertisers with the largest variety of TV ads on the Canadian English market for the period of May 19 to May 25, 2006 versus the same time period last year

2005 2006
1 Procter & Gamble Procter & Gamble
2 General Motors General Motors
3 Daimler Chrysler Kraft
4 CanWest Global Communications L’Oreal Consumer Products
5 Warner Bros Pictures Reckitt Benckiser
6 Paramount Pictures McCain
7 Nissan The Brick
8 The Brick Unilever
9 PepsiCo SC Johnson
10 Kraft Effem Foods