Hasbro partners with YTV and Teletoon in summer promos

YTV's seven-year-strong Weird on Wheels (WoW) road tour is once again heading across the country with new partner General Mills in tow. The packaged goods brand has signed on to have a branded fun zone for kids ages 6-14. The General Mills Camp Fruit by the Foot Extend Your Fun Zone will have kids completing a giant jigsaw puzzle to win samples of the product. Meanwhile, old partner Hasbro brings the Ultimate Nerf Challenge and a marble shooting game called B-Daman Evolution to the tour. ZenithOptimedia helped put the deals together. The WoW tour will travel from May 31 to Labour Day.

Meanwhile, Hasbro's Star Wars brand is getting cozy with Teletoon via a month-long promo, the Star Wars Ultimate Galactic Hunt. Teletoon.com users will have to track a hidden stormtrooper on the site to find a contest entry form. The prize is a Star Wars prize package. The promo targets boys 6-11. ZenithOptimedia played matchmaker.
By Staff 
May 30, 2006

YTV’s seven-year-strong Weird on Wheels (WoW) road tour is once again heading across the country with new partner General Mills in tow. The packaged goods brand has signed on to have a branded fun zone for kids ages 6-14. The General Mills Camp Fruit by the Foot Extend Your Fun Zone will have kids completing a giant jigsaw puzzle to win samples of the product. Meanwhile, old partner Hasbro brings the Ultimate Nerf Challenge and a marble shooting game called B-Daman Evolution to the tour. ZenithOptimedia helped put the deals together. The WoW tour will travel from May 31 to Labour Day.

Meanwhile, Hasbro’s Star Wars brand is getting cozy with Teletoon via a month-long promo, the Star Wars Ultimate Galactic Hunt. Teletoon.com users will have to track a hidden stormtrooper on the site to find a contest entry form. The prize is a Star Wars prize package. The promo targets boys 6-11. ZenithOptimedia played matchmaker.