Entertainment category advertisers have flipped the on switch in English Canada where entertainment ate 55% of the top category pie for the week of April 21-27. In French Canada, however, top category went to retail at 33%, with entertainment trailing at 22%. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Top three categories with the most new TV advertisers on the Canadian English market for period of April 21 to April 27, 2006 versus the French market for the same period
Categories with the largest variety of TV commercials on the Canadian English market for the period of April 21 to April 27, 2006
Top eight advertisers with the largest variety of TV ads on the Canadian English market for the period of April 21 to April 27, 2006 versus the same time period last year
| 2005 | 2006 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | General Motors | General Motors |
| 3 | Universal Pictures | Kraft |
| 4 | Nissan | Bell Globemedia |
| 5 | Kraft | L’Oreal Consumer Products |
| 6 | The Brick | Ford |
| 7 | L’Oreal Consumer Products | Sony Pictures |
| 8 | Toyota | Wyeth-Ayerst Canada |
