Entertainment is tops in the French market – Eloda analysis for April 14-20, 2006

The public service category is at the top of the heap in English Canada, while the French push entertainment in a comparison of top advertisers for the week of April 14-20. Meanwhile, the battle continues for top spot between the retail and entertainment categories with the largest variety of TV ads last week. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA's online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
http://www.eloda.com

The public service category is at the top of the heap in English Canada, while the French push entertainment in a comparison of top advertisers for the week of April 14-20. Meanwhile, the battle continues for top spot between the retail and entertainment categories with the largest variety of TV ads last week. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.

http://www.eloda.com

Top three categories with the most new TV advertisers on the Canadian English market for period of April 14 to April 20, 2006 versus the French market for the same period

Top 3 chart

Categories with the largest variety of TV commercials on the Canadian English market for the period of April 14 to April 20, 2006

Top Categories chart

Top eight advertisers with the largest variety of TV ads on the Canadian English market for the period of April 14 to April 20, 2006 versus the same time period last year

  2005 2006
1 Procter & Gamble Procter & Gamble
2 General Motors General Motors
3 Universal Pictures Kraft
4 Daimler Chrysler L’Oreal Consumer Products
5 Kraft The Brick
6 L’Oreal Consumer Products Reckitt Benckiser
7 The Brick Alliance Atlantis Vivafilm
8 CanWest Global Communications McCain