Burger King has hooked up with Microsoft in a first-ever deal that will have a QSR’s icon as a video game star. Three games are in the works slated for end of the year, and in them, the King is an interactive Clint Eastwood. Distribution is via U.S. franchisees at a bargain $3.99 with the purchase of a meal. This is yet another foray into non-traditional media for Burger King. The Super Bowl earlier this year marked the debut of a TV ad that featured the chain’s singing and dancing ‘Whopperettes.’
