History TV will air a week of Da Vinci Code-themed programming nightly from May 8-11. Sponsors for this programming strand include Capital One, Mazda and The DaVinci Files. As part of their sponsorship deal (done direct), the brands involved will be included in tagged promos on all Alliance Atlantis nets, plus placement in online media supporting the event on Nationalgeographic.ca and Historytelevision.ca. The week-long themed programs will also be promoted via print ads in various commuter papers in Toronto and Montreal. In the latter, transit ads will also appear. Radio spots in seven markets across Canada will also be in rotation.
Monday, May 8 at 8 p.m. sees Beyond the Da Vinci Code, a one-hour long special that questions the existence of Christ’s wife and a holy bloodline. Then on Tuesday, May 9 at 8 p.m., The Real Da Vinci Code is hosted by Tony Robinson. Digging for Truth: The Da Vinci Code Bloodlines tracks the holy bloodline through the ages on Wednesday, May 10 at 9 p.m. And on Thursday, May 11 at 8 p.m., Secrets of the Dead: Shroud of the Christ explores a relic found in the 1350s. At 9 p.m., follow former monk Mark Dowd as he untangles fact from fiction in Opus Dei and the Da Vinci Code.
