Entertainment and retail categories are in the midst of a spring push. The former stole 16% of the TV ad variety pie for the week of April 7-12, while retail grabbed 17%. And in a comparison of most new TV ads between the French and English markets last week, categories public service and entertainment each tallied at 24%, while in French Canada, entertainment and automotive tied at 14% apiece. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Top three categories with the most new TV advertisers on the Canadian English market for period of April 7 to April 12, 2006 versus the French market for the same period.
Categories with the largest variety of TV commercials on the Canadian English market for the period of April 7 to April 12, 2006
Categories with the largest variety of TV commercials on the Canadian English market for the period of April 7 to April 12, 2006
| 2005 | 2006 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | General Motors | General Motors |
| 3 | L’Oreal Consumer Products | Alliance Atlantis Vivafilm |
| 4 | Kraft | Kraft |
| 5 | CanWest Global Communications | Walt Disney Pictures |
| 6 | The Brick | Ford |
| 7 | Nestle | Unilever |
| 8 | Toyota | McCain |
| 9 | Nissan | L’Oreal Consumer Products |
| 10 | Daimler Chrysler | Sony Pictures |
