The folks at Sweetspot.ca are set to give birth tomorrow to a spinoff weekly e-newsletter product called Sweetmama.ca. ‘The newsletter will come out on Wednesdays,’ explains Lisa Nash, director of sales and business development. ‘And in the fall, it will go up to twice a week.’ Sweetmama has already garnered more than 2000 opt-ins, she says. Nash explains that Sweetmama (aimed at new and expectant moms) will start off as a national edition but the company hopes to localize it in the fall, following Sweetspot’s model, which has Montreal, Toronto and Vancouver editions. When pressed for a key differentiator, Nash says: ‘We’re all about tangible shopping with a fun angle. There are a lot of sites with advice for moms right now, but we’re all about consumption. We always feature something you can purchase.’ Opportunities for advertisers include banners, text links and sponsored links.
