Fashion 18 is sporting a new look for spring with the launch of a revamped website at fashion18.com and a new digital magazine housed there. The spring edition of the digi-mag, which features Degrassi:The Next Generation stars, launched April 3 and went out to 10,000 F18 e-newsletter subscribers, as well as to the more than 500,000 degrassi.tv subscribers. As a result, page views on fashion18.com were up 11% to 613,000, with a 9% increase in uniques.
‘Digital is new for us this year and we’re doing this to increase our offerings for our clients and readers,’ says publisher Sarah Bull. She says the impetus was that teens in F18’s demo (girls 12-17) spend seven hours a week online (according to PMB research). Bull says the digi-mag will be published four times a year with two spin-off editions that brands can sponsor. In the works is a Back to School Beauty edition and later, a Fall Entertainment edition. Bull says that the mag will also have a mobile offering in the future, ‘maybe in the last quarter.’
