Carat Canada announced Thursday that it has hired industry veteran Fiona McLaughlin as its new VP, communication planning.

McLaughlin, who starts her new position effective today, joins from ZenithOptimedia, where she was VP, group account director and led the agency’s Government of Ontario account. Prior to that she was VP, group account director at Mediacom, working on accounts that included Audi, TD Canada Trust and Canadian Tire.

In her new role she’ll be responsible for strategy and finding business solutions for clients including P&G.