CTV is presenting the 2006 Juno Awards this Sunday, April 2 at 7 p.m. not only on TV but online at playjunos.ctv.ca. The two-screen technology lets viewers watch the Juno broadcast while also getting interactive with the show. Doritos is the sole sponsor of the webcast during which the audience can guess who’s going to win and vote for the coolest stars on the ‘Hip-o-Meter.’ Doritos will have online ads and logos online as well as two :30s during the TV broadcast. Enhanced TV players will be asked questions about the Doritos commercials for points during the course of game play. More than 12,000 viewers played along with CTV.ca for the Oscars in March. The snack brand is also the Juno Fan Choice sponsor for the broadcast. Other broadcast sponsors include General Motors, Pantene Pro-V, and Nice’n Easy.
GM partnered with The Canadian Academy of Recording Arts and Sciences in a national radio contest held earlier, which nets station winners an all-expense-paid trip to the awards night along with a chance to win a Pontiac Solstice. CTV will air the car giveaway during the broadcast. Meanwhile, Pantene once again is sponsoring a branded hospitality suite for all award winners, presenters and VIPs during the broadcast. The net is looking to net 18-49s for the broadcast but for Doritos’ webcast, CTV predicts it will skew the younger 18-34 set.
