Pod2Mobile (pod2mobile.com) of Los Angeles has launched a new software suite that incorporates ads into podcasts and sends podcasts and radio programs to mobile phones over the air via its Pod2Mobile app. The podcast advertising model enables audio ads up to 20 seconds at the beginning of each podcast, and has features such as an advertiser control panel for easy creation and content upload, podcast and category targeting, demo and time-based statistical tracking, and automated insertion functionality.
The company estimates that $80 million U.S. will be spent on podcast ads this year and projects that to jump to $300 million U.S. in 2010. It also says a recent study by London, UK-based tech firm Airwide Solutions indicates that 89% of major brands expect to do some marketing via mobile phone by 2008. The Pod2Mobile software supports handsets on U.S. services Verizon, Sprint, Cingular and T-Mobile.
