Dove, a Unilever brand, has launched its new line of Calming Night bath and body products with a campaign that includes a series of three Webisodes starring Oscar-nominated actress and Desperate Housewives star, Felicity Huffman. In each Webisode, Huffman drifts into a dream world after an evening shower with Dove’s Calming Night body wash and is transported into classic episodes of The Brady Bunch, The Munsters, and Leave it to Beaver. Thanks to the visual effects created by San Francisco- and Santa Monica, CA-based studio Radium, she converses and interacts with the shows’ characters as she takes over as housekeeper for the Brady Bunch, and finds out that her Desperate Housewives brood are not as creepy as the Munsters – and that cute little Beaver isn’t quite as charming as he seems.
The campaign runs until April 9 and also includes TV spots and other marketing initiatives. The Webisodes, which were directed by Penny Marshall and produced by Science + Fiction and Mindshare Entertainment of New York, can be viewed at dovenight.com.
