New York-based alternative OOH company Ambient Planet is taking advantage of the captive audience that is the gals at the nail bar. Branded emery boards are being given away in more than 5,000 beauty salons across the U.S. as part of a promo push for the BBC America series, Footballers Wive$. Talk about demo-appropriate. In addition to traditional product samples, other types of in-salon advertising offered by Ambient Planet include branded aprons for staff, t-shirts, manicure mats and nail decals.
Meanwhile, game giant Electronic Arts unleashed thousands of oranges throughout Chicago, New York and San Francisco streets in a bid to pump The Godfather: The Game. The fruit bear a sticker with a call to action, directing folks to a website promoting the new game. In the movie trilogy, oranges are a symbol for renewal.
