Categories in a dead heat: Top TV advertisers – ELODA ad analysis for March 3-9, 2006

The retail and entertainment categories are in a dead heat - at 13.3% and 13.0%, respectively -- in categories with the largest variety of TV ads on the English market for March 3-9. Such is also the case for the entertainment equipment and food categories, with 8.5% for the former and 8.2% for the latter. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA's online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
http://www.eloda.com

The retail and entertainment categories are in a dead heat – at 13.3% and 13.0%, respectively — in categories with the largest variety of TV ads on the English market for March 3-9. Such is also the case for the entertainment equipment and food categories, with 8.5% for the former and 8.2% for the latter. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.

http://www.eloda.com

Categories with the largest variety of TV commercials on the Canadian English market for March 3-9, 2006

Top three categories with the most new TV advertisers on the Canadian English versus the French for March 3-9, 2006

Top five brands with the largest variety of TV ads on the Canadian English market for March 3-9, 2006

  2005 2006
1 Procter & Gamble Procter & Gamble
2 General Motors General Motors
3 Daimler Chrysler The Brick
4 Kraft Bell Globemedia
5 Walt Disney Pictures Johnson & Johnson