Chatelaine hooks up with Jann Arden and Sun-Rype Fruit Products to launch event series

Chatelaine is leaping off the page and on to the stage with an event series aimed at inspiring and motivating Canadian women. The multi-city tour stops off in Toronto on April 1 and later in Vancouver, Calgary and Ottawa. Entitled My Life, My Way, the event series sponsored by Kelowna, B.C.-based Sun-Rype Fruit Products, features Canuck songstress Jann Arden and life strategist/author Ellie Rubin. Sun-Rype has plans to sample its line of fruit juice products on-site at each event, as well as distributing items in a gift bag, says Marnie Peters, marketing manager for Chatelaine. 'This is a chance for our readers to talk to Jann in person. [With this event, guests] can get practical info for life while being entertained and inspired.'

Peters says this is the first time the mag has headlined its own event series. Other sponsors include Corby Distilleries' Black Tower brand and Elizabeth Arden. Agencies involved in the deal are DDB Vancouver (for Sun-Rype) and Zenith OptiMedia (for Corby Distilleries). Chatelaine targets women 24 to 49.
By Staff 
March 9, 2006

Chatelaine is leaping off the page and on to the stage with an event series aimed at inspiring and motivating Canadian women. The multi-city tour stops off in Toronto on April 1 and later in Vancouver, Calgary and Ottawa. Entitled My Life, My Way, the event series sponsored by Kelowna, B.C.-based Sun-Rype Fruit Products, features Canuck songstress Jann Arden and life strategist/author Ellie Rubin. Sun-Rype has plans to sample its line of fruit juice products on-site at each event, as well as distributing items in a gift bag, says Marnie Peters, marketing manager for Chatelaine. ‘This is a chance for our readers to talk to Jann in person. [With this event, guests] can get practical info for life while being entertained and inspired.’

Peters says this is the first time the mag has headlined its own event series. Other sponsors include Corby Distilleries’ Black Tower brand and Elizabeth Arden. Agencies involved in the deal are DDB Vancouver (for Sun-Rype) and Zenith OptiMedia (for Corby Distilleries). Chatelaine targets women 24 to 49.