Oscar audience numbers increase for gals and young adults; Olympics eyeball draw drops in primetime
The numbers prove it: Canucks love the Academy Awards. According to numbers from BBM, Sunday night's Oscars netted more than five million pairs of eyeballs for the third year in a row. Peak hit at just after 10 p.m., with nearly six million tuning in to see who went home with Oscar booty. Total reach for the program was 11.5 million. Interestingly, numbers surged in young adults and women in a comparison over last year, with A18-34 up 6.3%, women 18-24 up 12% and women 18-49, up 6%. Frock watch, perhaps? The Academy Awards pulled more eyeballs than did the Super Bowl last month, which nabbed 3.9 million.
Meanwhile, last week's Nielsen stats reveal that the CBC's Winter Olympics coverage achieved only half the viewers in primetime as did the 2002 games in Salt Lake City. Although the net's live afternoon broadcasts were up 14% over Salt Lake, the mostly recap and tape-delayed coverage in the evenings paled in comparison to what rival nets offered. The games, held from Feb. 10 to 26, averaged 1.2 million in primetime, down from 2.4 million in 2002. The winter games faced stiff competition from five episodes of American Idol on CTV, which averaged 2.8 million, two eps of Survivor on Global averaging 2.7 million, and other major draws, such as Grey's Anatomy and CSI, according to BBM. Unlike previous years, competitors in the U.S. and Canada did not back off during the games, instead pushing new episodes of the top shows. The good news? CBC afternoon coverage for the games averaged 1.4 million viewers, which is up from the 1.2 million it averaged in 2002.
The numbers prove it: Canucks love the Academy Awards. According to numbers from BBM, Sunday night’s Oscars netted more than five million pairs of eyeballs for the third year in a row. Peak hit at just after 10 p.m., with nearly six million tuning in to see who went home with Oscar booty. Total reach for the program was 11.5 million. Interestingly, numbers surged in young adults and women in a comparison over last year, with A18-34 up 6.3%, women 18-24 up 12% and women 18-49, up 6%. Frock watch, perhaps? The Academy Awards pulled more eyeballs than did the Super Bowl last month, which nabbed 3.9 million.
Meanwhile, last week’s Nielsen stats reveal that the CBC’s Winter Olympics coverage achieved only half the viewers in primetime as did the 2002 games in Salt Lake City. Although the net’s live afternoon broadcasts were up 14% over Salt Lake, the mostly recap and tape-delayed coverage in the evenings paled in comparison to what rival nets offered. The games, held from Feb. 10 to 26, averaged 1.2 million in primetime, down from 2.4 million in 2002. The winter games faced stiff competition from five episodes of American Idol on CTV, which averaged 2.8 million, two eps of Survivor on Global averaging 2.7 million, and other major draws, such as Grey’s Anatomy and CSI, according to BBM. Unlike previous years, competitors in the U.S. and Canada did not back off during the games, instead pushing new episodes of the top shows. The good news? CBC afternoon coverage for the games averaged 1.4 million viewers, which is up from the 1.2 million it averaged in 2002.
