The English and the French markets agree this week as both have the entertainment category in the top spot with the most new TV advertisers for Feb.24 to March 2. The entertainment category scored 33% in English Canada and 23% in the French market, respectively. The Anglophones and Francophones differed, however, in the number two spot with the English placing the public service category in silver with 25%, while the French continued la vie en rose with the restaurant and retail category both coming in second at 15% a piece. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Top three categories with the most new TV advertisers on the Canadian English market versus the French market for February 24 to March 2, 2006
Categories with the largest variety of TV commercials on the Canadian English market for the period of February 24 to March 2, 2006
Top five brands with the largest variety of TV ads on the Canadian English market for the period of February 24 to March 2, 2006 versus the same time period last year
| 2005 | 2006 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | General Motors | General Motors |
| 3 | Daimler Chrysler | The Brick |
| 4 | Warner Bros Pictures | Bell Globemedia |
| 5 | Tim Hortons | L’Oreal Consumer Products |
