The French really like their entertainment as the category takes 50% of the pie in a French versus English market comparison for categories with the most new TV advertisers. Comparatively, the English market’s top category was public service at 43%. And in a year over year brand comparison, in both 2005 and 2006, P&G and General Motors, took the number one and two spots respectively for brands with the largest variety of TV ads on the English market for Feb. 10-18. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Categories with the largest variety of TV commercials on the Canadian English market for the period of February 10-16, 2006
Top three categories with the most new TV advertisers on the Canadian English versus the French market for period of February 10-16, 2006
Top five brands with the largest variety of TV ads on the Canadian English market for the period of February 10-16, 2006 versus the same time period last year
| 2005 | 2006 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | General Motors | General Motors |
| 3 | Nestle | Bell Globemedia |
| 4 | Sony Pictures | Johnson & Johnson |
| 5 | Can West Global Communications | Mc Neil Consumer Products |
