In the race for the most new TV adverts for the week of Feb.3-9, 44% went to the entertainment category. Over the same time a year ago however, categories automotive products, schools and correspondence courses, and utilities were at a dead heat, with each stealing 33% of the pie. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Categories with the largest variety of TV commercials on the Canadian English market for the period of February 3-9, 2006
Top three categories with the most new TV advertisers on the Canadian English market for period of February 3-9, 2006 versus the same time period last year
Top five brands with the largest variety of TV ads on the Canadian English market for the period of February 3-9, 2006 versus the same time period last year
| 2005 | 2006 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | General Motors | General Motors |
| 3 | Wyeth-Ayerst Canada | Kraft |
| 4 | Nestle | McCain |
| 5 | L’Oreal Consumer Products | Wyeth-Ayerst Canada |
| The Brick | Bell Globemedia |
