CanWest and Air Canada get integrated with Broadway

CanWest and Air Canada are again teaming up to promote the airline's new daily non-stop service from Calgary to New York. In a deal brokered by Air Canada's agency, Marketel, The Broadway Getaway promo will be touted across CanWest's print, TV and interactive platforms in the Calgary and Edmonton markets beginning Feb. 6. Campaign executions include ads on Canada.com and on Global's Calgary morning news. Ads will announce the new service, while a contest element found at aircanada.com/ny will give away flight packages to six winners. The promo targets 25-54s.
By Staff 
January 31, 2006

CanWest and Air Canada are again teaming up to promote the airline’s new daily non-stop service from Calgary to New York. In a deal brokered by Air Canada’s agency, Marketel, The Broadway Getaway promo will be touted across CanWest’s print, TV and interactive platforms in the Calgary and Edmonton markets beginning Feb. 6. Campaign executions include ads on Canada.com and on Global’s Calgary morning news. Ads will announce the new service, while a contest element found at aircanada.com/ny will give away flight packages to six winners. The promo targets 25-54s.