Canon signs on as presenting sponsor of the Mississauga Marathon

Canon has signed a multi-year deal with the Mississauga Marathon. The brand's logo will appear on all event signage in addition to marketing collateral produced in support of the two-day mid-May event. The marathon boasts to be the largest running event in Canada. 'The number of participants has grown substantially and we are expecting over 12,000 participants this year,' says Mississauga-based Landmark Sport Group account exec Tara Pavelic. This year, the marathon has also been picked up for national televised broadcast by TSN and the net anticipates 100,000 folks will be tuning in. Media buys to support the marathon include placements in the Mississauga News, the Toronto Star, CFRB1010 and Z103.5. Landmark Sport Group brokered the deal with Canon and did the media buys.