Global Television is celebrating the 40th Super Bowl with a chance for viewers to win an invite to the Super Bowl Passport Party in Windsor, Ontario, with musical guests INXS. Five party attendees will have the opportunity to be whisked to Ford Field in Detroit to watch the championship match-up. Running until Jan. 22, Entertainment Tonight Canada viewers can watch and win by identifying the INXS song of the night, given by way of a five-second clue. Thirty- and 15-second TV ads, plus banners on Global’s site and canada.com are promoting the contest. A Global spokesperson says the contest received 2,688 viewers four days into its Jan. 7 launch. According to the net, last year’s Super Bowl drew in just under 3.5 million viewers. Creative was handled in-house with media buys by TK.
Reebok has also sponsored the NFL Fan Zone, a branded Super Bowl environment at the Super Bowl Passport Party. Running from February 2-4, brands such as McCain, Campbell’s Chili and Snickers are sponsors of games including a field goal kicking challenge, an obstacle course and gauntlet, respectively.
