Know all the words to that sixties song playing in your car radio? Chances are, your fm radio is reading you. Sacramento, CA-based Smart Sign Media produces outdoor digital signage with technology that detects radio signals from passing motorists. So while you’re listening to that Beatles song in the car and you pass a digital billboard touting anti-wrinkle cream, don’t think it’s a coincidence. The company’s ‘smart’ boards read radio signals, targeting ad messages to specific demos. Next up is the Smart Sign network’s ability to go one step further, enabling consumers to receive ad promo offers and coupons on to mobile phones. The company also has plans to expand throughout western U.S.
