Jeep is hoping their new ad campaign isn’t washed up. The automobile makers have hired Team Sandtastic, the Guinness Book record holders, to sculpt life-size Jeep vehicles in Mexico City. Team Sandtastic has also worked with BMW on South Beach in Miami and with the Saturn Sky vehicle in Virginia.
They put ads where? Automakers place their messages in the sand
Jeep is hoping their new ad campaign isn't washed up. The automobile makers have hired Team Sandtastic, the Guinness Book record holders, to sculpt life-size Jeep vehicles in Mexico City. Team Sandtastic has also worked with BMW on South Beach in Miami and with the Saturn Sky vehicle in Virginia.
Related Articles
-
The Globe goes big on OOH and Reddit to tackle misinformation -
Starbucks launches its largest-ever national campaign in Canada -
Warrior hockey campaign chasing cultural relevance over impressions -
Behind the Buy: Maple Leaf Foods’ media blitz leverages ‘Made in Canada’ -
Jolt adds OOH charger location and expands team in Canada
