CMT is rolling out a new series that falls somewhere between fact and fiction. The Wilkinsons takes the experiences of a musical family and recreates them to the extreme resulting in a fun look at life at home and on the road. The net compares the show to Fat Actress and Larry Sanders in its feel. The Wilkinsons premiers Wednesday, Jan. 4 at 10 p.m. with two back-to-back episodes. There are 10 eps in all.
The network’s demo is adults 25-54, but with the content and nature of The Wilkinsons it feels the series will also appeal to adults 18-49. Sponsorship opportunities are available and could include customized integrated promotional components, interactive components and if possible promotional opportunities with The Wilkinsons (depending on scheduling and availability.)
