Yahoo! Canada has announced the launch of its Yahoo! Canada World Cup 2006 microsite as part of an ongoing partnership with FIFA World Cup — and ad/sponsorship opps abound, says Yahoo! Canada GM, Kerry Munro. The site, found at www.yahoo.ca/worldcup allows soccer-philes to access the latest tournament, team and player news and send blogs on tournament message boards. ‘Canadian soccer fans generated the fourth highest volume of traffic worldwide [on fifaworldcup.com in 2002]. This is greater than in France and Brazil, where they actually have teams playing. There are more people in Canada playing organized soccer than those playing hockey.’
According to Munro, opportunities exist for brands to sponsor contesting elements, player profile pages, polls, or message boards. Yahoo!’s internal stats boast two billion page views and 20 million uniques on the Yahoo-supported site fifaworldcup.com during the games in 2002.
