In 2004, the big push was on for entertainment equipment (33%) and entertainment (22%), respectively, nabbing the top slots in the most TV ads by category race. This year, however, the travel and transportation category takes the gold with public service in second place. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Categories with the largest variety of TV ads on the Canadian English market for the period of November 25-December 1
Top three categories with the most new TV advertisers on the Canadian English market for the period of November 25-December 1, 2005 versus the same time period last year
Top five brands with the largest variety of TV ads on the Canadian English market for the period of November 25-December 5, 2005 versus the same time period last year
| 2004 | 2005 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | The Brick | General Motors |
| 3 | L’Oreal Consumer Products | The Brick |
| 4 | Daimler Chrysler | Wyeth-Ayerst Canada |
| 5 | Peoples The Diamond Stores | Bell Globemedia |
