According to numbers released by NADbank yesterday, more Canadians are reading their dailies online. Readership of Canadian dailies’ online editions grew by 12% last year, reaching 14% of adults 18+ in the top 18 markets each week. Big changes can also be seen in the number of adults reading only the printed version of their newspaper, slipping from 71% in 2002 to 66% in the 2004 study. The eyeballs are heading online with an increase in readership of daily newspapers on the Web growing from 11% to 14% over the past three years. Since 2001, readership of online editions has increased by nearly 60% for all adults; 50% for 18-24s and doubled for those 65+.
