Nissan and Global have teamed up for the NFL Global Score More promo. Viewers of NFL games on Global will be alerted via on-screen prompt to register for a chance to win the Nissan Titan NFL edition vehicle at nflcanada.com. This is the second time the two companies have paired up for the promo. The contest will start Dec. 12 and will last for five weeks with the winner’s name announcement to come on Superbowl Sunday, Feb. 5. The promotion targets males 25-54 who are core football viewers. OMD did the media buy.
Meanwhile, the CanWest and Air Canada co-promo will see viewers flying with the ‘Watch the Sun Pass’ promotion. The campaign will be advertised on Global and Canada.com starting Dec. 1 in the Ontario, Quebec, Alberta and B.C. markets. Global morning news shows will also run live promo presentations to stimulate contest entry. The contest prizing consists of Flight Passes to the Sun. Customers will be able to use the new pass as a prepaid package for six one-way flight credits to travel to a range of destinations on Air Canada or Air Canada Jazz. Marketel played matchmaker.
