Telus Mobility is dangling carrots this holiday season. As part of its holiday campaign push, Montreal’s McGill subway station will be overrun with rabbits – all over columns, staircase ramps, walls, floors and on mega murals. ‘It will be a totally branded Telus environment,’ says Anne-Marie Laberge, director of communications at Telus Mobility. ‘There will even be rabbit holes [decals] on the floors.’ According to Laberge, a province-wide mall campaign beginning November 26 and running for a month will also feature Telus Oasis – a kiosk with reps handing out Telus-branded carrot bags and carrot juice complete with the tag line ‘Health. Happiness. Carrots.’ The objective of the campaign, created by Taxi in Toronto and Montreal, is to ‘cut through the clutter’ during the holiday season. Media was handled by The Media Experts in Montreal.
