The Gunn Report for Media has named OMD the top creative media agency – at 161 points – for the second year in a row. The list, which ranks the most awarded campaigns, agencies and advertisers at media competitions worldwide (including Cannes Media Lions, FIAP, IPA, the Clios and the Effies), has also named Hewlett-Packard as advertiser of the year. Meanwhile, Nike’s Canadian ‘You are faster’ campaign was the sixth most awarded campaign in the Gunn report.
Other nods went to Starcom MediaVest, which took the number two spot in the media agency race, scoring 150 points. The agency’s prize booty this year included laurels at Cannes and the U.S. Effies, two Clios, a Grand Prix at the Malaysian Media Awards and two prizes at FIAP. Third place went to ZenithOptimedia at 95 points with lead campaigns including London’s ‘Virtual history’ and France’s ‘Hype Gallery’ – both for HP. Zenith also nabbed two Effies in the U.S.
Publicis Groupe Media, with the combined muscle of SMV and ZO, scored 247 points taking the lead in the global media agency network race. Others topping the list include: WPP’s Group M at 207 points (second place); Omnicom Media Group at 172 points (third); Magna Global with 67 points (fourth), Aegis at 37 points (fifth) and finally, MPG (sixth) at 31 points.
Brands named in the 2005 advertiser of the year race were HP, whose ZO campaign ‘Virtual history’ was awarded campaign of the year tied with Adidas’ ‘Impossible Sprint’, Nike for their Canuck ‘You are faster’ campaign; and Adidas for its TBWA Japan work called ‘Impossible Spirit.’ Trailing the list were automakers Ford and GM.
The Gunn Report is released annually.
