IBM has just launched software that allows companies to track their buzz (and ultimately their brand’s image) in real time. The Public Image Monitoring Solution uses technology developed by Montreal-based Nstein Technologies to search for content from blogs, news feeds, consumer reviews, news groups and web pages. The tracking tool allows marketers to then ‘listen in’ on the buzz (using search terms entered) around new products, services and strategies – and respond accordingly where possible. The software is modular and scalable and as such, the cost is dependent on features chosen.
