Calgary-based entrepreneur, Zinat Damji is launching a national lifestyle mag targeting ‘young sophisticates’ called ‘Generation Zi.’ Its premiere Fall/Winter 2005 issue debuts this month. The aud of 18-34 men and women will get commentary on everything from culture and fashion to technology and finance and will be encouraged to contribute online to the editorial content. The firm will also promote the Zi Magazine Scholarship Fund, an annual, sponsor-driven award of 10 educational scholarships of $10,000 awarded to Zi readers.
The magazine will be published quarterly and distributed through high traffic newsstands including Chapters, Indigo, Safeway and Shoppers Drug Marts across Canada. As well, 40,000 copies will be inserted in The National Post and The Globe and Mail, and with subscriptions, will total a first national circulation of 75,000. Cost of a full-page, colour ad is $9,500. Cover price of the magazine is $5.95 or $20 for four issues.
The launch will be supported with media relations, product placement, broadcast and print co-promotions, strategic partnerships and alliances, and interactive contests. Print and online ads will appear in entertainment and weekly newspapers nationally and a 15-second spot will run on select university campuses beginning Oct. 21 for two weeks through an agreement with Freefone, the public courtesy telephone and digital video advertising system. Media buying and planning are by Wendy Ell, marketing manager, Codell Concepts, of Calgary. Creative is being handled by Montana Creative, of Calgary with media relations by The Siren Group, of Toronto.
