Levi’s to sponsor Exclaim! music tour

Youthful music rag Exclaim! has announced jeans giant Levi's as a major sponsor in its first annual Four for Fall Cross-Canada Concert Tour. Kicking off on Oct. 17 in Waterloo, Ont., the tour brings together musical acts Luke Doucet, the Fembots, Whitey Houston and Shout Out Out Out Out across the country. To support the tour, Levi's is giving away merchandise for lucky winners at each show as well as a CD featuring tracks from each of the artists on the tour. Automaker Toyota is also a sponsor, though details regarding their involvement were not made available. This is the first time Exclaim! has partnered with both Toyota and Levi's brands. The deal was brokered by Toronto-based agency GEM Group. Exclaim! targets 18-34s with a male skew.
By Staff 
September 29, 2005

Youthful music rag Exclaim! has announced jeans giant Levi’s as a major sponsor in its first annual Four for Fall Cross-Canada Concert Tour. Kicking off on Oct. 17 in Waterloo, Ont., the tour brings together musical acts Luke Doucet, the Fembots, Whitey Houston and Shout Out Out Out Out across the country. To support the tour, Levi’s is giving away merchandise for lucky winners at each show as well as a CD featuring tracks from each of the artists on the tour. Automaker Toyota is also a sponsor, though details regarding their involvement were not made available. This is the first time Exclaim! has partnered with both Toyota and Levi’s brands. The deal was brokered by Toronto-based agency GEM Group. Exclaim! targets 18-34s with a male skew.