Strategy magazine’s Media Agency of the Year awards were handed out this afternoon at the first ever Media in Canada Forum, held in Toronto’s Downtown Marriott. ZenithOptimedia’s CEO Sunni Boot was once again named media director of the year. Boot has held the title since the last media agency awards, which were given out in 2003.
‘Is David Verklin here?’ asked Boot during her acceptance speech, referring to the keynote speaker and Carat Americas CEO. ‘I see the change. I feel the crackle. I appreciate this award most as it comes from the media. We wouldn’t be here without you.’
M2 Universal also brought home some gold, taking the media agency of the year title for the fourth consecutive time. Silver went to MindShare, while Mediaedge:cia nabbed bronze.
This year’s honourable mentions went to ZenithOptimedia, Cossette Media and OMD.
In a new category this year, Carat Stratagem was named the top media shop in Quebec.