Toronto-based News Canada is getting into the digital service game. The news provider now offers video news segment creation for clients in the government, financial, retail and fashion industries among others. The videos, which typically last two minutes, are distributed to major Internet and digital content providers across Canada such as Sympatico.MSN.ca and Rogers Yahoo! News Canada has created video news bytes for Pharma Plus on West Nile Virus, for Michelin on winter driving tips and for Canadian Living on cancer prevention.
According to spokesperson, Maria Koukopoulos, ‘Digital service rates range from $5,000 to $15,000, depending on if we are creating a new piece for a client, repurposing a piece that either we have created for a previous video news release or one that we already have.’
