The world as depicted in sci-fi novels has arrived. Evanston, Ill.-based IO2 Technology announced this week an innovative ad technology that can show videos in space. Read: without the help of a screen. Heliodisplays, as they are called, went on the market this week. According to Cox News Service, viewing areas equivalent to a 15-inch monitor cost US$18,600. Heliodisplays use lasers to track someone’s hands as they approach the display, translating that hand’s movement into the equivalent of a virtual mouse.
www.io2technology.com
