Toronto-based Quickplay Media has released an application that will run on Rogers mobile phones. The infotainment app, called MusicBuzz, is downloadable on select phones for audiophiles on the go. ‘This is a way for someone to personalize their user experience,’ explains Mark Farmer, marketing director at Quickplay. ‘They can get the latest music news and concert listings. And this is updated daily.’ The company is working with Nielsen Soundscan and Chart Attack for its content – some of which is also created in-house. Farmer adds that opportunities exist for large consumer brands to ‘own’ a content channel within MusicBuzz. The application, rife with dropdown menus and features such as ‘Top 10 ring tones’ plus a download-them-here feature is aimed at youth 14-21.
www.rogers.com/musicbuzz
