St. Joseph Media has announced the launch of its Interactive Media Services (IMS), a newly created unit responsible for extending its magazine brands online and via other interactive channels. Kenneth Maclean will act as VP/GM of the IMS group and will helm the strategic direction of the unit’s initiatives, including the development of new digital products and services. Kirk Simpson, previously executive director of where.ca, will take on the role of director of biz dev. Kim Machado, formerly the executive producer of Style Group Web properties will act as director of content development.
‘This is a way for us to place a bigger focus on integrated marketing,’ says Maclean. ‘We’ve combined online sales with a technological function so that we can offer advertisers more strategic network buys.’ He says that the company is looking to new marketing applications such as digital signage and wireless platforms as a way to leverage St. Joseph brands. Pilot programs are slated for a fall launch.
