JWT scoops Torstar’s new glossy

Ad agency JWT has won the biz for the launch of new Toronto Star celeb glossy Weekly Scoop. David Gibb, GM at JWT, said in a press release: 'The primary target for Weekly Scoop will be women ages 18 to 49. As JWT has demonstrated on businesses like Kellogg's Special K, Philadelphia Cream Cheese and Aero, nobody understands women better than we do.'
By Staff 
August 4, 2005

Ad agency JWT has won the biz for the launch of new Toronto Star celeb glossy Weekly Scoop. David Gibb, GM at JWT, said in a press release: ‘The primary target for Weekly Scoop will be women ages 18 to 49. As JWT has demonstrated on businesses like Kellogg’s Special K, Philadelphia Cream Cheese and Aero, nobody understands women better than we do.’