* 75% of Vancouver CMA (central market area) adults report reading any community newspaper weekday. This represents more than 1.2 million community newspaper readers.
* 57% of Vancouver adults report reading any weekday daily newspaper (909,400).
* 23% of Vancouver adults are exclusive community newspaper readers. 367,900 people report reading only their community paper and not a daily newspaper.
Weekday readership of community newspapers vs. dailies in all Vancouver municipalities:
* In Burnaby – 63% report reading community papers compared to 57% reading dailies.
* In Coquitlam – 82% report reading community papers compared to 68% reading dailies.
* In Delta – 82% report reading community papers compared to 51% reading dailies.
* In Langley – 79% report reading community papers compared to 48% reading dailies.
* In Maple Ridge – 88% report reading community papers compared to 51% reading dailies.
* In New Westminster – 73% report reading community papers compared to 46% reading dailies.
* In North Vancouver – 81% report reading community papers compared to 66% reading dailies.
* In Pitt Meadows – 75% report reading community papers compared to 48% reading dailies.
* In Port Coquitlam – 67% report reading community papers compared to 37% reading dailies.
* In Port Moody – 65% report reading community papers compared to 33% reading dailies.
* In Richmond – 76% report reading community papers compared to 65% reading dailies.
* In Surrey – 77% report reading community papers compared to 55% reading dailies
* In the city of Vancouver – 71% report reading community papers compared to 58% reading dailies.
* In White Rock – 87% report reading community papers compared to 30% reading dailies.
Source: ComBase 2003-2004 Study
ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides market-by-market information. It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, kellylevson@combase.ca.
