Texas-based tech research firm The Diffusion Group has released a report entitled Podcasting: Fact, Fiction and Opportunity that predicts podcasts will take the lion’s share of the market from less than 15% of portable digital music player owners in 2004 up to 75% by 2010. The study foresees the use of podcasts to have a compound annual growth rate at 101%. The report also includes the research firm’s recommendations on how podcasting will impact the production, promotion and consumption of audio programs.
