Impact Mobile gears up with Indy charity

Toronto-based Impact Mobile has launched the first charity text donation in North America in support of the Molson Indy Festival Foundation. Beginning today and running until July 7, the 'carrier agnostic' program allows anyone with a mobile phone to key in 'RACE' to 100100 to donate $1 to the foundation. The mobile carrier will bill the loonie later.

To support this program, PSAs are running in the Globe & Mail, the Toronto Sun and on OneStop screens in the TTC. According to Impact Mobile president Gary Schwartz, giving doesn't come without its rewards. 'You can donate as many times as you want,' he says. 'And for every time someone throws in a loonie, they get another chance to win gold tickets to the Indy.' Other prizes include a basketball from the Toronto Raptors' Chris Bosh and Blue Jays tickets. All who have donated to the Foundation will also be receiving a VIP pass to the July 7 John Street Pit Party. The program is aimed at adults 18 to 29.
By Staff 
June 23, 2005

Toronto-based Impact Mobile has launched the first charity text donation in North America in support of the Molson Indy Festival Foundation. Beginning today and running until July 7, the ‘carrier agnostic’ program allows anyone with a mobile phone to key in ‘RACE’ to 100100 to donate $1 to the foundation. The mobile carrier will bill the loonie later.

To support this program, PSAs are running in the Globe & Mail, the Toronto Sun and on OneStop screens in the TTC. According to Impact Mobile president Gary Schwartz, giving doesn’t come without its rewards. ‘You can donate as many times as you want,’ he says. ‘And for every time someone throws in a loonie, they get another chance to win gold tickets to the Indy.’ Other prizes include a basketball from the Toronto Raptors’ Chris Bosh and Blue Jays tickets. All who have donated to the Foundation will also be receiving a VIP pass to the July 7 John Street Pit Party. The program is aimed at adults 18 to 29.