Warner Bros.’ summer blockbuster to be, Batman Begins, is slated to take over the print version of Dose on Wednesday, June 15, the movie’s national release date. The Toronto-based free daily rag is also the exclusive print sponsor of the movie screenings in Ottawa, Toronto, Calgary, Edmonton and Vancouver – all markets where Dose is available. The June 15th edition of Dose will feature interviews with stars from the movie, a contest to score advance screening tickets, and bat-themed products, content and images. Dose’s internal team brokered the deal. ‘We’re looking to do more integrated marketing programs like this with other studios,’ says Mark Shedletsky, director of marketing for Dose. The youthful print offering played media sponsor for Paris Hilton vehicle House of Wax in two markets. Dose targets 18 to 34s with an even male/female split.
