Lamar Transit Advertising Canada (formerly Obie Media Ltd.) has kept the Vancouver-based TransLink business that it’s handled since 1998 following a review of the account. The new licence to handle all transit advertising for TransLink buses, trains, Seabuses and SkyTrain stations runs from August 1 through to July 2015, with an option for another five years.
In addition to products such as bus wraps and full backs, SkyTrain Wraps, Sky Strips and Michelangelo interior ceiling displays, Lamar plans to introduce new backlit posters and high-end LCD panels into the market.