Q107 has launched a campaign with Toronto-based out of homer Outdoor Broadcast Network (OBN). Song title and artists playing on the rock radio station is displayed on OBN’s four video boards scattered throughout the city, alerting drivers and pedestrians listening to radios to tune in. ‘When people see the video board message, there’s a natural inclination to want to tune into the station and see if the song is actually playing,’ says Darren Wasylyk, director of marketing and promotion at Q107. OBN owns four video boards within the GTA with six more in development, said Peter Irwin, president of OBN. The company plans to have the additional boards in operation within the next year. The boards are located within Toronto’s highest traffic spots such as Yonge and Bloor, Yonge and Richmond, Yonge and Dundas and Sheppard and Don Mills to a total reach of 2.3 million per week. A 10-second spot on regular rotation on all four boards bears a price tag of $7000 weekly
