The Canadian Football League’s (CFL) kicking off a 54-game broadcast campaign this season, with 21 of those games in High Definition. Popular fast-food giant Wendy’s is title sponsor this year. Wendy’s Friday Night football airs every Friday night during the regular season while Wendy’s CFL Live games will run through the week. The burger chain is also dropping dollars on Wendy’s Kick for a Million, where a fan can kick a field goal for a chance to win $1 million. A 20-yard field goal wins $1,000 while a 50-yard field goal nets a cool million dollar prize. Sony digital imaging and home theatre packages are also available to be won. The CFL’s regular season begins on June 22.